Intelligent Capital.
Into the Future
of Football.
FitSim is an AI-powered football analytics company developing patent-pending technology to predict player performance in specific tactical systems. We’re raising our pre-seed round from investors who understand both the scale of the opportunity and the credibility of the team behind it.
Request Investor Pack →investors@fitsim.ai
A Multi-Billion Pound Problem
With No Real Solution. Until Now.
European football’s transfer market is one of the largest, least-efficient capital allocation environments in the world. Clubs spend enormous sums on players who fail — because the tools to assess system fit simply don’t exist yet.
European clubs collectively spend over £5 billion annually in the transfer market — with significant portions allocated to players who underperform.
Industry estimates suggest around 30% of professional transfers are considered underperforming acquisitions within 18 months of signing.
Despite billions spent on analytics, no existing platform uses multi-system simulation to predict player-system compatibility before a transfer is made.
While simulation tells clubs who to sign, FitSim’s Transfer Success Index (TSi) tracks whether that decision paid off. TSi delivers live projected vs actual performance, real-time financial return estimates, and continuous simulation recalibration post-signing. For clubs spending £5–80M per transfer, TSi creates decision accountability and product stickiness that drives multi-year contracts and high renewal rates.
Built Differently.
Protected. Defensible.
FitSim’s multi-system simulation methodology is protected through an active patent filing, creating a durable moat against replication by competitors including well-funded incumbents.
The Transfer Success Index (TSi) tracks every signing against its pre-transfer simulation in real time. No competitor offers post-signing intelligence at this level. TSi creates stickiness: clubs don’t cancel a product that’s actively tracking their £50M decisions.
Existing platforms (Opta, StatsBomb, Wyscout) measure past performance. None simulate future system fit. None track post-signing ROI. FitSim owns this territory end-to-end.
Early Stage.
Strong Foundations.
We’re at pre-seed stage — but the foundations are in place. Technology is being built, IP is being protected, and the right people are already at the table.
Live ROI tracking layer with no direct competitor equivalent. Creates high switching costs and multi-year contract value for clubs.
Scotland’s national technology accelerator. Validation, network access, and institutional support secured.
Multi-system simulation methodology under active patent application managed by specialist IP solicitors. Technology protected from day one.
Enabling early investors to benefit from significant UK tax relief on qualifying investments.
Retrospective validation study on a landmark European transfer achieved 85% prediction accuracy, demonstrating real-world power of the simulation engine.
Pursuing grant funding to complement private investment, subject to matched capital confirmation.
Football People.
Technology Builders.
FitSim was built by people who understand the problem from the inside — combining elite industry experience with deep technical capability.
Former professional footballer (QPR, 1995–1999). Serial entrepreneur with experience across technology and property investment. Brings deep football intelligence, commercial vision, and investor network.
Professional Football BackgroundCEO driving FitSim’s commercial strategy, partnerships, and go-to-market execution. Responsible for club relationships, investor engagement, and overall business development.
Commercial LeadershipCTO responsible for FitSim’s simulation engine architecture, patent documentation, and technical infrastructure. Leads product development and the engineering roadmap.
AI EngineeringFormer CEO of the Scottish Football Association and decorated international professional footballer. Brings elite industry credibility, governance expertise, and an extensive network across European football.
Football Industry AdvisorFitSim’s advisory structure includes one of the most respected talent identifiers in European football history, with over 40 years identifying world-class players across multiple leagues.
Available Under NDASpecialist intellectual property solicitor managing FitSim’s patent application and IP strategy — ensuring the core simulation methodology is protected and defensible as the company scales.
IP ProtectionCapital Deployed
With Purpose.
Pre-seed funding will be deployed across four core priorities to take FitSim from validated concept to market-ready product.
Engineering and AI development to complete the simulation engine, build the club-facing dashboard, and achieve MVP readiness for first pilot club partnerships.
Securing and defending patent filings, IP registration, and legal infrastructure required to protect FitSim’s competitive moat as the product scales.
Club partnerships, pilot programme delivery, market development activity, and early revenue generation to demonstrate product-market fit for Series A positioning.
Data infrastructure, technology licensing, regulatory compliance, and the operational foundation required to scale from pre-seed to Series A.
Football has always moved on instinct and relationships. The clubs that will dominate the next decade are the ones who combine that instinct with the science to back it up. FitSim is that science.
Ready to Learn More?
Full investment materials — including financial model, valuation, and cap table — are available to qualified investors under NDA. Request your investor pack to begin the conversation.
investors@fitsim.ai
This page contains forward-looking statements and projections based on FitSim’s current expectations. These statements are subject to risk and uncertainty and should not be relied upon as guarantees of future performance. This content does not constitute a financial promotion, investment advice, or an offer to invest in securities. Any investment in FitSim Ltd involves risk, including the risk of losing capital invested. Past performance of retrospective validation studies is not indicative of future results. SEIS/EIS eligibility is subject to HMRC confirmation. Prospective investors should seek independent financial and legal advice. FitSim Ltd is registered in Scotland (SC869102).