FitSim
FitSim
Football transfer intelligence · Patent pending GB2607382.5

We model the club, not just the player.

Every recruitment tool on the market scores the player. None of them model the environment he’s walking into. FitSim models both — and tells you how confident it is in the answer.

For Clubs → About FitSim
Illustrative — patent-pending simulation engine

The soil, not the seed

A player’s next move is almost always judged on what he did somewhere else.

But performance isn’t a fixed property of a player. It’s what happens when a particular player meets a particular environment — the coach’s demands, the dressing room, how the club recruits, what the pressure outside the ground feels like, how people get treated when results go badly.

Change the environment and you change the player.

That’s why around half of significant transfers fail.

Dr Ian Graham, former Director of Research at Liverpool FC, How to Win the Premier League (2024).

A transfer is counted as a failure where the incoming player starts fewer than half of his new club’s league games in the two seasons after signing. Premier League scope only.

It’s rarely that the player wasn’t good enough

When Graham set out why transfers fail, most of the reasons had nothing to do with misjudging the player’s ability:

— He doesn’t fit the way the team plays
— He’s played out of position
— The manager doesn’t rate him
— There’s already a better player in that role

One reason on the list is “he wasn’t as good as we thought.” The rest are all about the environment he landed in.

Every recruitment tool on the market is built to solve the one. FitSim is built to model the rest.

Both sides of the decision

The player
Player Fit Intelligence (PFI)
How this player’s attributes are likely to behave under your specific tactical demands, rather than under the ones he plays in now.
Football IQ
Decision-making under real game conditions, not isolated cognitive testing.
Emotional Intelligence (EI)
A directional read (risk / neutral / enhancer). Deliberately not a precise-looking number, because the evidence doesn’t support one.
The club
Club Cultural Profile (CCP)
Your club modelled as a relational environment: how people actually work together, where the friction sits, what a newcomer walks into. Not a scorecard.
After the signing
Transfer Success Index (TSI)
Tracks the player against his own pre-transfer projection from day one, and flags divergence early enough to act on.

How it works

01 · Map your environment
We build your Club Cultural Profile — the club as it actually operates, not as the org chart describes it.
02 · Simulate the player inside it
Our patent-pending multi-system simulation engine runs thousands of projections, stress-testing the player against your tactical demands and your environment.
03 · Get a decision record, not a verdict
A banded score with a confidence interval, the assumptions behind it, and what would change our mind. Something you can defend to a board six months later.

What FitSim won’t tell you

We won’t give you a number without an error bar. Every verdict is banded and carries a confidence interval.
We won’t tell you a signing is safe. We’ll tell you the likely range and how sure we are — including when we’re not sure.
We won’t claim accuracy we haven’t earned. When validation results exist, they’ll be published with the method, so you can check them.
We won’t hide the assumptions. Every figure in anything we send you carries a source.
And we won’t tell you we have customers. We don’t have any yet. FitSim is in build. When there are results, they’ll be published with the method attached, so you can check them rather than take our word for it.

Plenty of systems will sell you certainty about a transfer. Certainty isn’t available. A defensible decision is.

Transfer Success Index
Illustrative
Actual
Pre-transfer projection

Example output. Synthetic data — not a client result.

“The data exists. The talent exists. What’s been missing is the intelligence to connect them — to know not just who a player is, but who they become inside your environment.”

Gordon Smith — Advisor
FitSim Ltd · SC869102 · Scotland · Patent pending GB2607382.5
info@fitsim.ai